Resources · Playbook

The three statements, in plain words.

You don't need an accounting degree to run a business on real numbers. You need this page.

P&L — "Did the business make money?"

Revenue earned minus costs incurred over a period. Note earned and incurred — not received and paid. A great P&L month can still be a terrible cash month if customers haven't paid yet.

Balance sheet — "What does the business have and owe?"

A snapshot at a moment: cash, equipment, money owed to you (assets) versus loans, unpaid bills, taxes due (liabilities). The gap is equity. If the P&L is the movie, this is the freeze-frame — and it's where errors hide, because every misbooked entry lands here eventually.

Cash flow — "Where did the money actually go?"

The reconciliation between "we're profitable" and "the account is empty." Cash moves for reasons the P&L never shows: loan repayments, equipment purchases, customers paying late, inventory piling up.

The five numbers to watch monthly

#NumberQuestion it answers
1Cash on handCan we make payroll, now and next month?
2Net cash flowAre we filling the tank or draining it?
3Gross marginDoes the core business work?
4Receivables overdueWho is using us as a free bank?
5Fixed monthly costsHow big is the nut we crack before profit starts?

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