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Eight numbers worth watching.

You don't need forty KPIs. You need a handful you actually look at. Start with these eight.

#	KPI	One-line definition
1	Revenue growth	This month vs same month last year (seasonality-proof).
2	Gross margin	(Revenue − direct costs) ÷ revenue. The ceiling on everything else.
3	Net burn / net profit	Cash flow per month, 3-month average.
4	Runway	Cash ÷ net burn. Skip if profitable — watch buffer months instead.
5	AR days	How long customers take to pay you, on average.
6	Payroll ratio	Total people cost ÷ revenue. Creep here is silent and deadly.
7	Top-customer share	% of revenue from your biggest customer. Concentration is fragility.
8	Cash buffer	Cash ÷ monthly fixed costs = months you can survive a zero-revenue month.

Rule of thumb: a KPI you wouldn't change a decision over isn't a KPI, it's decoration. Cut anything you haven't acted on in three months.

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